Story 1. Cadbury Dairy Milk vs Children
“Cadbury” is a confectionery company that has expanded its market by publishing a wide variety of advertisements. It also used a variety of phrases. For example “Kiss me and close your eyes”. However, in those ads they will be handling a subtle strategy let’s see what it is.
In the minds of Indians in general, candy is a food item for children, and those who wanted to change it avoided using children in their advertisements, which gave them great success. Yes, we use Dairy Milk candy arbitrarily for everything from starting a promotion to purchasing a new vehicle. Not only this, Help propose your love too.
This is a great business strategy.
Story – 2. Amazon vs COD
We know Amazon is a global eCommerce company. Launched its sales in India in 2012. However, it could not overtake its existing competitor Flipkart. The company made a huge decision about that.
Today we can not even imagine the eCommerce market without this, yes that is the Cash on the Delivery method (COD). It was introduced to India by Amazon. The company, which is number one in eCommerce today, has bravely taken up a huge decision for its growth.
Story 3. Parachute vs Rats
This is an interesting story. before 10 years, We used to buy oil in tin cans, can you believe it was a rat that had the behind to change it and multiply its business?
The Parachute Company was the first to convert its packing method from Tin cans to plastic and then it had a huge problem with the rat infestation. The reason was that the plastic cans were rectangular in shape so the rats could bite them easily.
In contrast, the parachute implemented a fantastic idea. That’s plastic cans without sharp edges. Rats could not bite those shaped cans This design change brought about a major change in the oil trade.
Story 4. Bata vs Price Tags
When I was in school, Bata shoe advertisements would appear on television and they would put a large sum of money on the price tag, strike it up, put half the price on the page and sell it at a discount. Today it has become a strategy. I hope they just came up with the last big digit way to put the price on products at 99, 999…
Reason, normal psychology. Giving a lower price and buying a higher-priced item. Or a look like that. I can say that it worked really well.